by Cat Matson
My good friend, Tim Reid (@TimboReid for those of you on Twitter) asked the question earlier today ... "what bugs you most about your marketing?"
As I sat frustrated at all the loose ends I still had to handle and NOT getting to the marketing tasks I had on my list for the day, I quick responded, 'not being able to get to it'.
Here's his response ...
(my favourite is lower your expectations - doesn't have to be excellent all the time!!)
P.S. I learn a lot from hearing what other people are up to - many people think that as a business advisor I'm supposed to have all the answers ... or at least 'look like' I have all the answers. I don't agree ... as a business advisor I have a lot of answers ... and I know where to get the answers I don't have. Tim and I have masterminded a number of challenges in each others' businesses over the last few months since 'meeting' on Twitter ... and I thought his insights into my challenge (which is a common one) are worth sharing
Igniting your performance
Alito - business mentors


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Hi Cat
I loved this! Yes I know how you feel!- Getting to it is half the problem.
Great video- short and to the point. Outsource: oh the power in that word! ;o)